Haldimand County AOR
What makes a place a great place to live, work, and experience?
Services
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Ipsum
Design
Copywriting
Photography
Social Media
Video
The people of Haldimand County already knew—they just needed their stories to be told.
Haldimand County was looking for a new agency partner to support communications across multiple departments and audiences including residents, visitors, businesses, and prospective workers and investors. That level of complexity typically requires a very coordinated, strategic approach.
It’s the sort of complexity that is well-suited for an Agency of Record relationship. Being entrusted to produce everything plus the kitchen sink is the sort of incredible environment where great work can grow and thrive.
Since 2023, we have provided a unifying voice, look, and feel to Haldimand County’s communications. Our projects have been wide-ranging—including, but certainly not limited to, economic development, out-of-county tourism, and workforce recruitment; photography, writing, design, and social media—but, thanks to close collaboration with the County, all have felt like Haldimand.
Haldimand County was already doing great work, but through collaboration with their Agency of Record (us!), that work has been communicated effectively, compellingly, and cohesively.
Case in point: our first fall tourism campaign did numbers on social media, reaching 300,000 users and racking up a million impressions on Meta. Targeting city folks looking for an escape from the concrete jungle, we featured things like the changing fall colours and scenic cycling routes as ways to experience and reconnect with nature.
Later, a County-wide concerted effort to promote economic development and investment featured the voices of Haldimand County residents and small-business owners, putting human faces to what could have just been a table of incentives. We approached workforce recruitment at Grandview Lodge long-term care facility in the same way, centering current employees sharing their day-to-day work lives. That recruitment campaign hit 570,000 impressions and 3,300 clicks across Meta and LinkedIn.
Most recently, a campaign highlighting all the things folks can do along the Grand River allowed us to stretch our creative muscles, developing a creative identity for the defining natural landmark of the region. Launched in 2026, Let The Grand Be Your Guide features a custom designed emblem and social content that showcases adventure opportunities along the Grand River.
A common thread runs through our work with Haldimand County: stories. Whether the campaign is focusing on attracting tourism, encouraging professionals and entrepreneurs to bring their careers to Haldimand County, or simply producing the necessary pieces that make a county run, we centre residents and their experiences. The best thing we can do is accurately and wholeheartedly convey their love for their home.
