Can-Dan Rehatec
Putting the accessibility in “accessibility”.
Can-Dan is a leader in accessible solutions, helping to ensure that everyone, regardless of ability, is able to use spaces to their fullest potential. Their products — from change tables, to desks, to walkers and bikes— help people feel comfortable and welcome in their spaces.
But Can-Dan needed someone else to take the lead in their marketing. They challenged us with combining highly-technical engineering information with a more fun approach to communication, one that better conveyed the positive changes their products and solutions have on people’s lives.
As their Agency of Record, we work with Can-Dan to provide strategic and creative leadership across every customer and partner touchpoint. With that sort of approach, it’s helpful to start with a firm foundation. Working closely with the Can-Dan team, we settled together on their specific brand voice: innovative, quiet, and yet subtly rebellious.
Having a clearly-defined voice makes building everything else much easier. It gives Can-Dan a consistent personality across event invitations, sales materials, social content, product brochures, anniversary celebrations, logos, and even branded socks.
And that dash of punk energy? Look at the “We All Gotta Go” stickers on Can-Dan branded toilet paper, or a Showcase Invitation that went beyond RSVPing and instead sourced travel recommendations (related, if you want to go golfing in PEI, we know a few places now).
At the end of the day, our work with Can-Dan makes their accessible solutions more accessible to their audience. We helped strengthen their brand, and created a scalable marketing foundation that continues to support new products, campaigns, and long-term growth.
