Cardinal Meats
Selling food is easier when you have mouthwatering photography for audiences to sink their teeth into.
Services
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Design
Copywriting
Photography
Social Media
Video
In the world of image capture, food packaging photography is a unique kind of wizardry. Packaging rarely changes, with shelf lives of years, meaning that any shots taken must be picture perfect. So, when Cardinal Meats needed to update their photography for burgers, pulled pork, ribs, and more, they were looking for a studio that could deliver.
And—just like visiting a favourite restaurant where you’ve memorized the menu—the familiar is never a bad thing. Cardinal Meats reached out to us after being recommended by their director who had a long working history with Banko. With steaks so high, leaning on strong relationships can be a key to success.
It helps that we have a fully-equipped studio that can transform into a food photography kitchen at a moment’s notice. Well, not a moment’s notice, but we can do it!
For weeks, the studio smelled of deliciously-cooked burgers and ribs, driving the rest of the office absolutely wild. Working with a food stylist, each shot took hours to get just right, followed by a little time in post-production to make the food look as great as possible.
The result? Well, run on down to Costco and see for yourself. Warning: photos may change your dinner plans.
The client loved the product photography so much that we were asked to shoot a series of supplementary recipe and lifestyle-based images featuring the products. The goal: to help audiences reimagine their meals using the Cardinal Meats lineup. These were shot in the Cardinal Meats test kitchen, cooking up a location shoot in addition to our in-studio shoots. Talk about a sizzle reel!
