Depth of Feel
Sustainable. Versatile. Steel.
In 2020, seven francophone organizations in Sudbury came together to construct a new French arts and cultural centre. The collaborators wanted the building to be part of the story of the region and the area’s long francophone history.
They decided to clad the structure in weathering steel from ArcelorMittal Dofasco. The metal siding, called Indaten, oxidizes and corrodes when installed outdoors, eventually developing a rusty patina. The cladding emulates the region’s physical character born from a history
of industry and mining.
Sharing products and projects constructed with ArcelorMittal Dofasco steel is the purpose of Steel Design magazine. Published twice a year, Steel Design showcases the latest developments in steel construction and manufacturing.
Steel is a durable, versatile and constantly advancing material. As the world’s leading steel and mining company, ArcelorMittal is continually evolving its products to meet the changing needs of the building industry. This focus on continuous improvement results in new techniques and materials to improve efficiency, decrease cost, increase safety, minimize environmental impact and keep up with client demands.
ArcelorMittal Dofasco has used Steel Design to tell this story of innovation since 1970. In 2020, they brought the magazine to Banko Creative Studio. Just like their products evolve and advance, the magazine needed to too.
We took on the editorial responsibilities— sourcing the stories, writing the articles, laying out the magazine, handling publishing and distribution.
But we took it further.
We transformed the magazine’s design, and we developed a new, responsive and accessible website that houses all the articles for the magazine. This online format extends Steel Design’s reach and helps to increase awareness of ArcelorMittal Dofasco, its products and customers.
ArcelorMittal Dofasco has used Steel Design to tell this story of innovation since 1970.
It also gave us a platform to launch social media channels for Steel Design. While the magazine publishes twice a year, social media is ongoing as we post content and engage with followers year-round.
The magazine’s audience is diverse. Subscribers include architects, designers, engineers, developers, contractors, fabricators and more.
In each issue, we look for a variety of projects and perspectives from across Canada that show the potential of steel. By featuring ArcelorMittal Dofasco clients in each issue, we’re supporting the company’s commitment to collaborating with customers to engineer advanced steel grades that meet clients’ needs.
Steel Design showcases the diversity, sustainability and versatility of steel.
Articles include new products, technical details, case studies, construction techniques, challenges and solutions, design philosophies and more. From commercial to residential to industrial applications, Steel Design showcases the diversity, sustainability and versatility of steel.
Our history with ArcelorMittal Dofasco goes back to 2008. Since that time we’ve worked together on product materials and ad campaigns, celebrated their 100th anniversary and more.
Along the way, we learned that Dofasco does some really cool things—and they’re always working to advance steel production further. Steel Design magazine is one of the ways we help ArcelorMittal Dofasco share those advancements.
Along the way, we learned that Dofasco does some really cool things—and they’re always working to advance steel production further. Steel Design magazine is one of the ways we help ArcelorMittal Dofasco share those advancements.