Every morning, thousands of families across the GTA start their day with Family Day.
Services
Strategy
Branding
Design
Copywriting
Photography
Social Media
Video
For 175 years, Family Day Care Services (Family Day) has demonstrated an unwavering commitment to meeting the changing needs of children and families. Originally founded as an orphanage providing care and safety for children in need, today Family Day is best known for delivering an exceptional range of day care services that benefit over 35,000 children and families in Toronto and through the GTA.
Since 2013, we’ve worked alongside Family Day to help share their story, building awareness, strengthening community connections, and celebrating the educators who make it all possible. Our collaboration spans strategy, design, copywriting, photography, and marketing support throughout the year. Projects include everything from annual reports and newsletters to public awareness campaigns and recruitment initiatives, with each deliverable designed to make their message clear, accessible, and human.
When Family Day set out to share Our Way Forward, their 2023–2025 Strategic Plan, we developed a bright, accessible design that reflected the organization’s optimism, momentum, and values. It was inclusive, community-driven, and focused on belonging. We carried that same feeling into the design of their annual report, transforming data and updates into stories of care, growth, and impact.
Beyond internal communications, we’ve also helped Family Day reach new audiences with creative that inspires and informs. Through an out-of-home campaign featuring billboards and transit ads, we celebrated 50 years of providing licensed home child care, recognizing the caregivers who make it possible, and inviting more families and providers to join Family Day. Paired with photography that captures genuine moments (not posed ones), our work highlights the heart of Family Day: real people making a real difference.
Our ongoing partnership continues to evolve and expand. Together, we’re helping more families find the support they need to grow, learn, and thrive.
